The National Bed Federation has confirmed details of the fee-paying option for its Retail Champions scheme.
Retailers that predominantly stock NBF-approved brands, will be able to sign up for the scheme, with prices beginning at £250 year.
The new package includes access to annual NBF consumer research on bed-buying habits; round-the-clock advice on HR, legal, health & safety and tax matters for UK businesses; discounted City & Guilds training on critical topics; updates and information on product legislation and sustainability initiative and a VIP package at the Bed Show.
Retail Champions already receive free POS materials, digital marketing assets, and a listing on the NBF’s consumer website.
‘Our new enhanced benefits package provides retailers with expert-led tools and services that go beyond the basics – whether that’s guidance on product legislation, insight into consumer trends or practical business support. It also strengthens the relationship between retailers and the NBF which can only be of mutual benefit. With annual fees starting at just £250 for small independent retailers, we are confident many will see the value and we look forward to working more closely with them,’ says Simon Williams, NBF head of marketing and membership.
