Williams-Sonoma set to launch main £2.2bn brand in UK

US furnishing giant Williams-Sonomo is set to launch its main £2.2bn brand in the UK.

The £5.6bn turnover group will introduce its Pottery Barn brand online in the autumn.

‘Pottery Barn’s UK website will offer customers a curated selection of furniture, bedding, lighting and decorative accessories,’ says the group.

‘We are committed to long-term growth and expanding the reach of our brands where we see meaningful market opportunity,” says Laura Alber,’ Williams-Sonoma president and ceo. ‘We believe great design and quality craftsmanship have universal appeal and we look forward to bringing Pottery Barn’s signature aesthetic to the UK.’

‘Our curated assortment for the UK market celebrates Pottery Barn’s commitment to helping customers inspire great style for spaces small and large that are beautiful and functional. Whether furnishing a new flat, refreshing a family home, or entertaining with family and friends or thoughtful gifting, we are proud to be providing the UK market with thoughtfully designed pieces that meet the needs of modern living,’ says Monica Bhargava, Pottery Barn president.

The company was unable to provide details to the introduction of the group’s second brand to the UK following West Elm. A spokeswomen said further information including the launch date, delivery times and stock holding would be announced at a later date.

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