Sofa.com has recruited a new md: Sunayna Azam.
Azam (pictured left with Nicky Emlick, Sofa.com creative director) joins from Marks & Spencer, where she was in charge of the relaunch of the Jaeger clothing brand. She previously held senior roles at Next supporting the revival of Laura Ashley.
‘Leading Sofa.com into its next chapter is a privilege I
am immensely proud of. 20 years of consumer trust is not inherited; it is earned, protected and continually strengthened. Retail remains the engine of our business, and we are investing significantly to make the customer experience exceptional, both online and in our showrooms,’ she says.
‘The momentum, however, lies in what we are building
alongside it. Two decades of expertise in comfort, materials and design have given us something rare in this market: the craft, the knowledge and the credibility
to take our proposition far beyond the living room. Hospitality is our accelerator, opening doors to hotels, theatres and premium venues where considered comfort truly matters.’
