Autumn Fair is set to deliver its strongest showcase of new products, emerging brands and retail innovation, giving buyers the opportunity to source with confidence ahead of the most important trading period of the year.
The Golden Quarter remains the defining period in the retail calendar, accounting for a significant proportion of annual sales across home, gift, and seasonal categories. From Halloween and Christmas through to key Q1 moments such as Valentine’s Day, Mother’s Day and Easter, retailers are increasingly looking for agile buying opportunities that allow them to discover newness, react to emerging trends and identify proven sellers without overcommitting too far in advance.
Autumn Fair – taking place at the NEC from 6–9 September – this year co-locates with outdoor show Glee on 8–9 September, creating Europe’s largest buying moment for home, gift, garden and fashion retail, bringing together more than 1,250 exhibitors, over 500,000 products and 20,000plus buyers under one roof.
With more than a quarter of brands new to the show and over 30% exhibiting exclusively at Autumn Fair, buyers can expect a mix of established suppliers, emerging talent and trend-led product launches across home, gift, fashion, greetings, stationery, beauty and wellbeing, kids, toys and play and lifestyle categories.
At the heart of the show’s innovation are the newly renamed Product Pavilions – previously New Business Pavilions – curated destinations designed to spotlight emerging brands, fresh product launches and retail-ready innovations. Buyers will discover a diverse range of new businesses reflecting some of retail’s biggest growth trends, from sustainability and wellness to experiential gifting and purpose-led purchasing.
The Home destination continues to showcase the
most stylish and on-trend occasional furniture, textiles and interior accessories with the curated edit in The Summer House.
Pacific Lifestyle returns, while Hug Rug/Phoenix Textiles, Lows of Dundee, and McGowan & Rutherford will join newcomers Roura Candles, Lotus Imports,
Lyn Mason Atelier, Home Edit, Ambiente Europe and Sparta Decor.
Buyers will also discover the new collections from established exhibitors such as Hill Interiors, Malini, Bronte by Moon, Inis, The Otters Brook Collection, Culinary Concepts, Satchville, Wilde Java, Terrace & Garden, Casa Verde, Nordic Style, Walton & Co and DM Brands.
The Gift sector welcomes a host of new brands offering creativity and craftsmanship for buyers seeking standout products for the season ahead. Kunstsokken brings a fresh twist to wearable gifting with its sustainable, GOTS-certified organic cotton socks inspired by iconic works of art, transforming famous masterpieces into colourful, conversation-starting accessories. Plush toy phenomenon Squishable will present its collection of quirky, fan-inspired characters, combining collectability, creativity and irresistible appeal for gift and lifestyle retailers. British family business Artcuts will showcase its UK-made Christmas decorations, gifts and souvenirs, renowned for their contemporary design and quality craftsmanship. Craftstone, Ancestors Group, The Gift Guys Group, Unique Home London, Parks London, Cue Logic, Pen Paper Gift, Inspire CNC, Jambo Jewellery, Crux Puzzle, Heritage Playing Cards, Xbrella, Repeat Repeat, and Little Moment Melts add to the line-up.
The Greetings, Stationery and Wrapping sector welcomes brands including Jellow Cards and illustrator-led brand Lydia Mae, who’s sustainably produced greeting cards and gifts are inspired by nature and family life. Bladen Box, Raspberry Blossom, and Collins Debden will also return.
New to Retail Solutions, visitors will discover Shopify agency Squashed Pixel; Barclays Business Banking;
and National Cyber Resilience Centre Group.
‘Retailers know that success during the Golden Quarter starts long before the festive season arrives. Buyers are looking for fresh ideas, exciting new
products and trusted suppliers that can help them create compelling ranges and stand out from the competition,’ says Matthew Mein, Autumn Fair and Glee event director.
With more than a quarter of our exhibitors new to the show, over 30% exhibiting exclusively at Autumn Fair, and Glee joining us on 8–9 September, we’re creating
an unrivalled buying opportunity where retailers can discover newness, spot emerging trends and source across multiple categories all under one roof.’
