Onwards: Darren Potterton on growth and investment

GNG Group continues to go from strength to strength, with further product innovations planned in the coming months as well as additional investment in the latest machinery to enable it to stay ahead of the market.

Following the launch in 2023 of the most recent addition to its Komfi collection, which features GNG’s unique Ecofoam, the new KomfiMed range has got off to a flying start. With retailers now having received in-store displays, they report that the range is selling very well and customers are particularly enjoying the ease of selection and quality provided by KomfiMed.

Combining medically proven foam with TrueGel technology, plus the environmental benefits of Ecofoam, the product has been designed to deliver excellent pressure relief while minimising motion transfer and regulating temperature to provide a peaceful night’s sleep.

With sales increasing and further growth expected as GNG’s in-house team develops new ranges to target other gaps in the market, the company is continuing to invest in updating and expanding its manufacturing facilities, including adding a second mattress line that is four times faster than its traditional line.

The latest £250,000 investment at GNG’s purpose-built 40,000sqft West Yorkshire manufacturing facilities includes a state-of-the-art automated glue line, enabling the company to further increase capacity and improve production efficiency.

‘As one of the UK’s most innovative mattress manufacturers, we are in frequent contact with our agents and stores, and are always keen to act on feedback by developing new products that meet customer needs,’ says Darren Potterton, GNG md.

‘As part of this process, it’s vital that we continue to invest in the latest technology to ensure that we can provide a wide range of products as efficiently as possible. Having seen rapid growth in recent years, we have a clear vision for the business, and ensuring we invest in the most up-to date machinery available is at the heart of our strategy, enabling us to continue to innovate and respond to market needs while safeguarding the outstanding levels of service our customers have come to expect.’

GNG is also continuing to focus on environmental concerns. Building on the success of Ecofoam, which is made from 100% recycled and re-engineered foam and can be entirely recycled, the company is exploring new developments and options to meet demand for sustainable materials.

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