Soft furnishings supplier Portfolio Home has made a move to eradicate single-use plastic packaging.
The company is trialling a treated fabric packaging, that can be reused and recycled.
The new plastic-free packaging, which is being trialled on three new designs, is made using the same polycotton fabric as the duvet cover sets but has been coated in a specially formulated soil-resistant and water-resistant treatment to provide additional protection to the end product. With its specially formulated treatment, the bag is robust enough to be handled with little damage and can safely stored in retail outlets or a consumer’s home.
Prior to their fabric bag innovation, Portfolio Home’s range of bed linen came in LDPE 4 packaging which can be recycled.
‘As a society, we are becoming increasingly aware of the horrors of plastic and the impact on our environment and what the change in our packaging represents is exactly what more ethically-minded consumers are demanding from manufacturers – sustainable products in suitable packaging without a heavy price tag,’ says Paul Callan, Portfolio Home md.
‘Making both our products and their respective packaging as sustainable as possible or as easy to recycle is an important step for our business and we will continue to develop our packaging to be recyclable or reusable for the greater good.
‘Our customers and their consumers have told us that they want to see more environmentally friendly changes and we’re pleased to have made real strides in our journey to becoming more sustainable.’
