With 13 new models and a new collaboration, Buoyant’s partnership with Premier will take centre stage for the upholstery manufacturer at January Furniture Show, with its largest showcase. The 13 are a combination of five of Buoyant’s bestselling designs now in leather and eight new recliners co-developed with Premier exclusively for the UK market. Buoyant promises a stand (Hall 5 Stand F30/G30) that captures the momentum of this new product development.
‘The initial reaction from retailers and agents has been fantastic as we streamline the leather supply chain and strengthen our offering in motion upholstery. We’ve proven that by combining Buoyant’s design and market knowledge with Premier’s expertise in leather and recliner manufacturing, we can bring something genuinely new and exciting to the market. January Furniture Show 2026 will be our biggest statement,’ says Mike Aramayo, Buoyant md.
Each design showcases a blend of British design sensibility, international craftsmanship and an unwavering commitment to comfort and value. Retailers can expect a depth of choice that reflects Buoyant’s growing
ambition in the leather and motion category. Stock will continue to be held in the UK, ensuring the fast lead times and smooth service that have always been Buoyant hallmarks. The partnership with Premier has allowed Buoyant to broaden its offer without compromising on its core strengths in British-made upholstery.
‘It’s a move that positions us perfectly to meet the evolving needs of the modern furniture retail market – one where speed, flexibility and variety are increasingly essential. This isn’t just about new models. It’s about offering retailers more choice, more value and more reasons to work with Buoyant,’ says Aramayo. In addition to the new collections, Buoyant will show proven winners and some of its new fabric models for 2026, underlining its confidence, creativity and continued growth.
