‘Since its successful launch at the January Furniture Show, PureCare has continued to make waves in the industry. The brand’s momentum carried into the year, when PureCare proudly joined the Minerva buying group as an approved supplier, solidifying its reputation as a trusted partner for retailers. This accomplishment was celebrated at the Spring Furniture Show, where PureCare made its debut as an official supplier, drawing significant attention and praise. Furthermore, Purecare is now an official supplier to the AIS buying group and the brand has already been received with great success,’ says Johan Bosman, Purecare senior vice president of global business development.
‘Excitement has only grown with the announcement that our OmniGuard Advance 5-Sided Mattress Protector has been recognised with the Good Housekeeping Approved Award 2024. This coveted accolade further highlights PureCare’s commitment to excellence and innovation in sleep technology, cementing our leadership in the industry.
‘The OmniGuard Advance 5-Sided Mattress Protector stands out for its exceptional protective features, creating a barrier against moisture, allergens, dust mites, mould and mildew. This comprehensive protection ensures a cleaner, healthier sleep environment, which is essential for maintaining a hygienic bedroom space. The mattress protector is designed to fit like a fitted sheet, making it compatible with both adjustable and standard bases, and accommodating various mattress depths.
‘The five-sided protection of the OmniGuard Advance Mattress Protector offers unparalleled coverage, shielding not only the top but also the sides of your mattress from spills, stains and allergens. This extensive safeguard is particularly beneficial for allergy sufferers and those who prioritise maintaining a clean and comfortable sleeping environment. By extending the life of your mattress, this protector is a wise investment for any bedroom.
‘The Good Housekeeping Institute’s rigorous testing process evaluated the OmniGuard Advance 5-Sided Mattress Protector across several key parameters, including durability, effectiveness and ease of use. The protector excelled in repelling liquids, resisting allergens and maintaining its quality even after multiple washes. This recognition assures consumers that PureCare’s products not only meet but exceed industry standards, offering reliability and peace of mind.
‘This Good Housekeeping award is a testament to PureCare’s innovative approach and the superior performance of our products. We are proud to add this honour to our growing list of accolades as we continue to deliver sleep solutions that prioritise health, comfort and quality.
‘You can see PureCare’s award-winning products at the Bed Show in Telford on 24-25 September. You are invited to visit us to learn more about how we can help your store significantly grow sales with our top-tier mattress protection solutions.’
