Australia furniture brand Reddie is to open in London.
Founded by Caroline and Andrew Olah, Reddie produces 100% reclaimed teak, recycled plastic and steel furniture at its factory in Java, Indonesia, which employs more than 100 people.
The 2,000sqft showroom in Clerkenwell will be the company’s first in Europe. It will officially open in May, with a soft opening in March.
As an interior designer, Caroline Olah found sustainability in the furniture industry confusing. ‘Many brands flaunt carbon numbers but danced around the elephant in the room: what are the products made of? Why not repurpose existing materials destined for landfill, why can’t it be that simple?’
The difficulty in dealing with the irregularity of discarded materials lead to the development of the Java factory, where products are made-to-order.
