Sleepeezee will unveil four collections – Jessica, Centurial, Majestic and a revamped bricks and mortar offer – on stand D40 at the Bed Show, alongside a refreshed visual identity, showcased through POS and marketing material.
‘Each collection blends elevated style with uncompromising comfort that represents the brand’s dedication to exceptional craftsmanship, innovation and luxurious comfort,’ says Amy Curtis, Sleepeezee marketing director.
‘Featured within the new collections will be a refreshed Jessica range, designed in partnership with brand ambassador Jessica Ennis-Hill. This next-generation Jessica collection sees each model specification improved, as well as a new enhanced comfort filling: Dual Gel.
‘Dual Gel is a pressure-relieving memory foam that is infused with two gel additives to regulate temperature. A red gel acts as a heat conductor that helps move away excess heat, whereas the blue gel acts as a heat sink to manage the excess heat. The result means Dual Gel provides four times faster heat transfer than standard foam, creating a cooler, more comfortable night’s sleep.
‘On top of this, the gel beads within the foam cluster together under compression to provide additional support and reduce excessive sinking and pressure, helping to keep your spine aligned and body supported as you sleep.’
Sleepeezee will also be launching a number of natural mattresses, extending its premium collection Centurial with two additional models. The range will see the product designed with a loose topper which can be used across the collection. With 8,000 springs each, the two new models are the most supportive yet, with luxurious natural fillings including horsehair and latex.
‘Sitting underneath the Centurial collection will be a new range named Majestic. Each model features multiple layers of British wool, silk and cashmere, finished with a soft, sumptuous chemical-free damask. The Majestic collection will offer customers premium quality mattresses, backed by a 10-year guarantee at competitive price points.
‘Finally, we’ll also be refreshing some of the bestselling retailer-exclusive bricks and mortar collections, giving in-store retail partners an equally enhanced offering.’
