Accent seating provides an easy entry point and immediate visual impact
As the outdoor season moves into its peak trading period, attention is turning to the
role of smaller, more accessible furniture pieces in driving incremental sales. While full dining and lounge sets remain a vital part of the sector, many consumers are looking
for simple ways to refresh their outdoor spaces without committing to a complete redesign: proving an opportunity for accent seating such as lounge chairs and deck chairs which provide an easy entry point for customers, combining lower price points with immediate visual impact.
‘These pieces are not only highly merchandisable but also encourage add-on
purchases, helping to build basket value through complementary styling. Gallery’s
current outdoor range reflects this demand, with a strong selection of in-stock seating designed to support the season. The Siena lounge chair range, in a spectrum of
colours including pastry, rust, wasabi, grey and taupe, allows retailers to introduce
subtle colour variation or build more expressive displays depending on their customer base. These tonal options make it easy to create cohesive yet visually interesting
outdoor settings,’ says Peter Delaney, Gallery product and sales director.
Deck chairs bring an added layer of personality. ‘Available in classic stripe, flora and more playful prints, including statement designs such as ice lollies and the Union flag, they offer a point of difference on the shop floor. These more distinctive styles can act
as conversation pieces, drawing attention and encouraging impulse purchases. Importantly, the majority of these lines are available from stock, enabling retailers to respond quickly to seasonal demand. As consumers look to make immediate updates
to their outdoor spaces, speed of fulfilment becomes a key factor in securing sales,’
says Delaney.
Gallery will be exhibiting at SOLEX at the NEC from 7–9 July, where it will present
a preview of new outdoor designs for 2027, including an expanded offer in teak, alongside the current collection. ‘We’re excited about the direction outdoor is taking
and the newness we’re bringing through as a result. It’s a category that continues to evolve, and we’re seeing real appetite from customers for fresh design, colour and materials. SOLEX is a great opportunity for us to showcase that progress and give
an early look at what’s coming next.’
