Recliner brand La-Z-Boy UK has joined independent consumer review company Feefo, which in turn will help the environment.
The platform’s new sustainability feature, Treefo, means that every time someone leaves feedback, a tree is planted.
‘Joining Feefo will allow our customers to share their thoughts and feedback on our products, making it easier for us to understand what consumers want and make sure all our collections meet our extremely high standards. Having honest online reviews will help potential customers choose the right product for them and knowing there is a positive environmental impact is the icing on the cake. We’re proud to be part of the Treefo initiative and have committed to funding the planting of 50 new trees a month,’ says Tristan Pyke, La-Z-Boy UK md.
Customers who have purchased a La-Z-Boy UK product and registered their product by joining the brand’s Comfort Club will receive an email from Feefo asking them to share their experience and opinion.
Feefo has partnered with Ecologi to source its tree-planting projects, which aim to restore landscapes.
