Jaipur Rugs opens London showroom

India’s largest handmade rug manufacturer has opened a London showroom.

Jaipur Rugs has opened a 3,562sqft space at the Design Centre, Chelsea Harbour.

The entrance of the showroom has been inspired by the form and colour palette of Jaipur’s The City Palace, which is renowned for its multiple arches. The colour of the entrance was selected to match the pink tone that the palace, and more widely, the city is known for.

The entrance unfolds onto a modern black and white diamond-patterned floor, setting the stage for an immersive experience.

The restrained colour scheme, predominantly featuring a matte finish, is a deliberate minimal choice to ensures the vibrant hues of the rugs and carpets take centrestage.

This backdrop highlights Jaipur’s heritage through various historic furniture pieces and objects. The minimalist approach creates a space where the textures, colours, and stories of Jaipur’s legacy are the focal point.

Jaipur Rugs is a social enterprise that has grown into a global luxury brand, with 85% of its weavers being women. Starting from just two looms in 1978, the family-owned company has also become India’s largest network of artisans, with 40,000 craftspeople working across 7,000 looms.


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