Flooring consultation and inspection company The Flooring Expert has become a sponsor of Championship side Coventry Rugby ahead of the new season.
The Flooring Expert’s branding will appear on the back of the team’s warm-up tops, as well as through pitch-side advertising at the second-tier club’s Butts Park Arena for the 2025/2026 season, which begins on 4 October.
, giving the Coventry-based company prominent visibility both on and off the field.
This new partnership carries a personal connection, with Managing Director Kevin Clinch’s son, Johnny (JJ) Clinch, already a familiar face at Butts Park Arena. JJ has been volunteering at the club for four seasons, assisting with kit duties and serving proudly as lead ball boy at home games.
‘My son, Johnny, has been volunteering at Coventry Rugby for four seasons now, assisting with kit duties and proudly serving as the lead ball boy at home games. It’s been a privilege to see him become part of the club’s fabric, and through him, our family has developed a deep appreciation for the values Coventry Rugby stands for,’ says Kevin Clinch, The Flooring Expert md.
‘As a Coventry-based business, we’re delighted to support a club with such a proud history and an exciting future. Rugby reflects many of the values we hold as a company – hard work, resilience, and integrity – and we’re thrilled to play a small part in the journey ahead. We wish the players, coaches, staff, and loyal supporters every success for the coming season.’
‘We are proud to welcome The Flooring Expert as an official sponsor of Coventry Rugby for the 2025/2026 season. At Coventry Rugby, we recognise that strong partnerships are vital to the continued growth and success of our club: both on the field and within the wider community. Bringing in new sponsors like The Flooring Expert not only strengthens our commercial foundations, but also reflects the growing appeal and ambition of the club,’ says Matt Cannon, Coventry Rugby general manager.
The deal won’t see any league ‘flooring derbys’ with Exeter Chiefs, sponsored by Buckfast Carpets and Interiors, playing in the Premiership.
Image: Coventry Rugby.
