Furniture and flooring retailer Arighi Bianchi has launched the seventh iteration of its Postcards From marketing campaign, along with a wider product mix.
Postcards From Rio sees a Brazil-inspired across the store, along with new product categories and brand partnerships -including fragrance company Granado, Fatboy and COAT Paint which developed a bespoke colour developed exclusively for the campaign – as part of a broader push to position the retailer as a more complete lifestyle destination.
The campaign featues a programme of workshops and live experiences, including floristry, craft and live art.
