Etailer Furniturebox is to open its first physical retail space.
The company is to open a pop-up at the Bullring Shopping Centre, Birmingham on 10-12 April to test customer engagement.
‘After 10 years as an online-only brand, we’re incredibly excited to be launching our very first pop-up store. This is a big milestone for Furniturebox and a fantastic opportunity to bring our products to life in a physical space. For the first time, customers will be able to see, touch and experience our furniture in person, while also meeting the team behind the brand, including Monty [George, co-founder] and I, unfortunately for our customers, says Dan Beckles, Furniturebox co-founder.
‘We will be partnering with Furn.com to focus on texture, comfort and individuality – all key elements that define how Furniturebox approaches modern living. Visitors can expect a fully styled and tactile showroom experience, where they will be able to see, touch and experience Furniturebox pieces up close.’
