Shape Play takes top New Designers award

The Shape Play rug and wallpaper design by Chloe Grieve has won the top award at the first week of New Designers.

The Edinburgh College of Art graduate’s design won her the Business Design Centre New Designer of the Year Award (Week One) award and £1,000.

‘Chloe took a very personal story and delivered a very cohesive design project It’s full of playfulness, sense of happiness and fun. We’re so impressed that something so personal can have such a wider reaching application,’ says the judges.

The Habitat Future Design Award (Week One) prize was won by Madison Craig, a graduate of Heriot-Watt University, for It Takes A Village. 

‘Madison is a fantastic creative who draws inspiration from her childhood. Memories from family life growing up have enriched the stories behind her designs for print and pattern. Madison uses bright bold prints which we feel would be great on our collections for Habitat Kids,’ says the judges.

Her prize is mentoring from Habitat’s senior designers to gain industry experience, plus £500 and support to get the product manufactured where possible to launch with the brand.

The Hallmark Connection Award (Week One) was won by Sandra Junele, graduate of Duncan of Jordanstone College of Art and Design for More. ‘Passion, drive and commitment to sustainability; overall, a real sense of natural resourcefulness and new thinking inherent to her and her work,’ says the judges.

Her prize is a £1,000 paid internship in the Hallmark creative studio.

The John Lewis and Partners Design and Innovation Award (Week One) was won by Loughborough University graduate Sophie Daniels for Langdon Lane. ‘Sophie has identified a unique gap within the interior spaces and wellness industry. We were really impressed by how she has considered the way people live and use their homes. Sophie has recognised a broad spectrum of needs across generations, and how spaces need to adapt. Sophie has demonstrated innovative design thinking with a range of technical skills across multiple materials and surfaces,’ says the judges. Her prize is £1,000 and a day with the John Lewis design team.

The Liberty Fabrics Studio Award went to Ella Averty, of Arts University Bournemouth for The Deep. Her prize is a visit to the London Fabrics design studio and a six-month mentorship scheme.

The Ohpopsi Award for Confident Colour and Bold Design went to Rosanna Dykes, of Glasgow School of Art for Configure. ‘We love the textures and shapes in the bold, colourful designs. Rossana has a great sense of structure, space, and composition. Huge amount of possibilities to create fantastic colourways for wallpapers,’ says the judges. Her prize is a minimum of £3,000 – based on designing five to six wallpapers – to develop into a wallpaper collection exclusively with Ohpopsi for launch in spring 2023; working alongside Ohpopsi on the entire creative process from concept and design to colouring and production.

The Romo Award for Innovation in Design and Colour was awarded to Grace Joyram, of Edinburgh College of Art for Human Landscape. ‘We were blown away by Grace’s bold, creative designs, and loved her innovative

approach that combined expressive drawings and intriguing techniques with a vivacious and joyful colour

palette,’ says the judges. She wins £500 and a paid internship for up to six months in the Romo, Villa Nova or Black Edition design studios.

The Sanderson Design Group Award was won by Nanci Byrne-Lynch of London Metropolitan University for Domino Papers. ‘We loved Nanci’s enthusiasm for art and crafts and archival prints. We feel she brings a new energy to historical design,’ says the judges. She receives a 12-month paid internship at one of the seven Sanderson Design Group studios.

The Conran Shop New Designers Award (Week One) was won by Bruno Schooling, Manchester School of Art graduate for Ground. ‘We love that Bruno has reimagined the aesthetic of bone China, using an 18th

century recipe to create beautiful, organic and modern-day ceramic pieces,’ says the judges. He won £3,000.

New Designers (Week One) continues at the Business Design Centre, London until 2 July. Week Two runs from 6-9 July.

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