Consumers are spending significantly more on a mattress than a year ago while over-55s are the most unwilling to pay for products that will avoid landfill.
The NBF’s 17th annual Consumer Bed Buying Survey of 1,000 people found that spending jumped by 8.4% to £645, with 72% of shoppers spend up to £799, while 40% spent under than £400.
Just 14% of over-55s are willing to pay between 11%-20% more for a mattress designed to avoid landfill. This compares with 37% among 35-44-year-olds and 36% among 16-24-year-olds.
The survey found that roll-up mattresses are becoming less popular, with 23.5% of respondents buying them, down from 26% two years ago. Foam mattresses remain the top choice for 44% of shoppers, particularly for young buyers, while older consumers favour pocket springs. Memory foam has seen a slight decrease in preference, falling from 48% to 42% for comfort layers, while natural fillings account for 12%.
