After a ‘standout performance’ at January Furniture Show, Purecare is to showcase its sleep solutions at INDX Beds Show in April and The Spring Furniture and Bed Show in May.
‘The January show marked a major success for the brand, where Purecare proudly unveiled its latest innovations to an enthusiastic reception. Among the highlights were the innovative range of cooling pillows and the Bamboo Silk bed sheets, which were extremely well received. With their luxurious feel and breathable, durable weave, the Bamboo Silk sheets offer a fresh take on bedtime comfort and will feature again at both upcoming events,’ says the company.
‘Retailers visiting Purecare at the INDX and Spring Furniture shows can expect to explore a suite of innovative products designed to elevate customer sleep experiences. At the forefront is Purecare’s cooling mattress protector range, developed using advanced technology to enhance comfort and temperature regulation throughout the night. Already a staple among retailers looking for premium, performance-driven protectors, the brand continues to set a high standard for mattress care.
‘Also returning are the cutting-edge pillows that blend innovation with customer-centric design: Nano Memory Foam Pillow featuring memory foam crumb and PureCool thermoregulating fabric – this pillow offers targeted comfort while maintaining a refreshingly cool surface; Groove Contouring Memory Foam Pillow created with front sleepers in mind – offering adaptive zoning, airflow technology, and a cool-touch cover for a tailored and restorative rest; and Wave Pillow, ideal for side and back sleepers – this uses dual layers of gel memory foam and traditional memory foam for superior pressure relief and a touch of cooling luxury.’
Purecare continues to strengthen its presence in the UK market, building on the Good Housekeeping Institute Approved Award for its OmniGuard Advance Mattress Protector; approved supplier status to Minerva buying group and official mattress protector supplier to AIS (Beds Category), and its dedicated training and support programme.
