Supporting local independent retailers has been at the centre of SMG’s marketing this year
SMG has always been about supporting the independent retailer, and being awarded Best Marketing Support (Flooring) by Interiors Monthly readers is a fabulous validation of that principle.
This year SMG has been working extremely hard to offer its members all the tools they need to encourage customers to support local independent retail, through a package of marketing tools for retailers to use in-store. The aim is to promote the fantastic service a customer receives when they shop with an independent flooring store. Knowledge, advice, expert fitting and post-purchase customer service for peace of mind – it’s not just about price.
‘We are thrilled to receive this fantastic award from Interiors Monthly readers. Our Support Local Independent Retailers campaign has been extremely well received and we will continue to ensure our members have everything they need to grow and strengthen their businesses,’ says Linda Thomas, SMG head of operations.
‘This latest initiative is just another reason why independent retailers are attracted to joining SMG: the group guarantees that members can retain their complete independence yet at the same time benefit from preferential discounts, rebate schemes and promotions from a comprehensive range of approved suppliers. Not only that, but members can also access products from any approved supplier via the SMG Central Purchasing Scheme, even without a direct account.
‘Retailers also have access to contemporary unitary under the Pure Carpets and Pure Flooring brands, for which they can choose products to feature from a comprehensive portfolio of top sellers, even without having a direct account with the supplier.’
In line with SMG’s core principles, member retailers decide how they want to run their own business, with as much or as little retail support as they require. With the lowest membership fees of any group and no requirement for retailers to attend meetings or events, retail members have total freedom to run their business however they wish, just with more profit. The key driver for SMG has always been to create profitable partnerships between members and approved suppliers. Both have the same goals and SMG continues to deliver more sales and greater profitability for each.
‘With all of these benefits, SMG really does have something for every retailer.’
