‘We are delighted that the NBF has not only been awarded Best Marketing Support (Furniture) for the sixth year running, but our annual trade exhibition, the Bed Show, has again clinched Best Furniture Exhibition UK in the Interiors Monthly awards,’ says Tristine Hargreaves, NBF executive director.
‘From our regular newsletters, marketing toolkits and downloadable calendar and videos to the free POS and digital supporter pack for our NBF Retail Champions, we work hard to support the bed trade, and winning Best Marketing Support (Furniture) is a testament to this.
‘Since beginning in 2010, the hugely successful Bed Show has provided a high-quality but cost-effective platform for NBF members to showcase products to valued bed retailers and specifiers. We are excited to open our doors to the trade for the Bed Show from 24-25 September and the Gala Dinner and Awards Ceremony on the first evening.
‘Thank you to all the retailers who voted for us: we truly appreciate their support and are thrilled they value ours in return.’
![NBF interiors monthly awards[60] copy](https://interiorsmonthly.co.uk/wp-content/uploads/elementor/thumbs/NBF-interiors-monthly-awards60-copy-qs0f2wu5d8iacypfzd5vdbkawj4tgp1aefmfzfxgia.jpg "NBF interiors monthly awards[60] copy")
The NBF has been a hive of activity this year, with no sign of the trade association – which represents UK and Irish bed manufacturers and their suppliers – slowing down. Following the success of last year’s membership testimonial video and the addition of several new members, it is busy creating its next promotional video to shine a light on its supplier offering. This will feature the voices of several NBF supplier members as puppets, designed to draw the audience in with humour. It hopes to unveil the video in time for the Bed Show.
The NBF welcomes new members, including bed manufacturers, their suppliers, and brands that manufacture beds, mattresses and related products through NBF members and sell B2B to UK and Irish retailers. Alongside its renowned Code of Practice, its active sustainability programme is one of the most significant achievements in recent NBF history, including the establishment of the NBF Circular Economy Committee; the publication of the EcoDesign Principles guide; working alongside the government, and monitoring mattress disposal through its end-of-life surveys.
In May, the NBF marked two years since the launch of Pledge for Our Planet and its assessment tool. These resources help signatories stay aligned with their sustainability goals at company and product levels, preparing the industry for future legislation and market changes.
![NBF_membership_puppet_video_still_2[100] copy](https://interiorsmonthly.co.uk/wp-content/uploads/elementor/thumbs/NBF_membership_puppet_video_still_2100-copy-qs0f30li4knfnejzdesdnam5a2mabhg7qy8dwjrvte.jpg "NBF_membership_puppet_video_still_2[100] copy")
The trade association has updated its Introduction to Beds course with the latest consumer research data, providing valuable insights into purchasing trends, popular product types, replacement cycles and more. Comprehensive data breakdowns are exclusively available to NBF manufacturer and supplier members, while headline results about consumer habits are available for the broader bed trade in the Introduction to Beds course. The resource, free on the NBF website, can support new starters and current staff when added to the workplace induction and training process.
Bed retailers that predominantly stock NBF-approved brands can benefit by joining its Retail Champions scheme. Retail Champions receive a comprehensive, free benefits package that includes a POS pack with swing tickets, window stickers and digital assets. Successful applicants also receive a free listing on the NBF consumer website, Bed Advice UK, and exclusive access to enter the NBF Bed Industry Awards. This year’s winners will be revealed at the Bed Show Gala Dinner on 24 September.
