Sofa Club been named a finalist in two categories at this year’s Social Media Awards.
The retailer has been shortlisted for Best Use of Social Media for Home & Garden and Best In-House Team.
Rather than showcase products, the chain has focused on creating moments that people want to engage with, bringing fashion into the home through culturally relevant content, influencer partnerships, experiential events and campaigns designed to spark conversation.
‘Being shortlisted for not one, but two Social Media Awards is an incredibly proud moment for everyone at Sofa Club. We’ve always believed furniture marketing doesn’t have to follow the rules. Our ambition has been to create a brand that feels culturally relevant, fashion-led and genuinely exciting to engage with online,’ says Charlotte Taylor, Sofa Club social media manager.
‘These nominations are recognition of the passion, creativity and hard work our in-house team puts into every campaign. To be acknowledged alongside some of the biggest brands in the industry is a huge achievement and one we’re incredibly proud of.’
