Three of Sogology’s senior executives are to leave the upholstery chain as part of a shake-up by parent DFS Group.
Emma Dinnis, Sofology md will leave at the end of the month as part of the move to create a ‘more simplified structure’.
Dinnis joined the chain in January 2022, after roles at M&Co, Ikea, Arcadia Group and Marks & Spencer. She was the chain’s third md or chief executive in four years.
As part of the restructuring Nick Smith, DFS chief executive will take up the new position of group chief customer and commercial officer, adding leadership of Sofology to his existing responsibilities.
Adam Smith, Sofology director of customer operations and Jan Duckworth, Sofology brand director will also leave.
Arron Burton, DFS commercial director will become group commercial director; James Brewer, DFS marketing director is to be group marketing director, and Graham Mould, DFS operations director will become group customer operations director.
DFS said these roles will join the already established group leaders of HR, IT, finance and distribution teams ‘to bolster a vastly experienced group operations leadership team’.
‘By bringing DFS and Sofology together under one management team we will create a more simplified structure, enabling us to focus on our strategic priorities, fully unlock group efficiencies, and create a stronger business for the future. I would like to thank Emma, Adam and Jan for their important contribution to making Sofology what it is today, and wish them all the best for the future,’ says Tim Stacey, DFS Group chief executive.
