Membership provides a scope of product, service and marketing benefits
The aim of the UK’s largest flooring buying group is to have something for every retailer – large or small, long established or just starting out.
Members run their business as they see fit but gain advantage from the most comprehensive package of benefits available, which automatically results in more profit for the retailer.
‘Independent retailers are attracted to joining SMG as the group guarantees that members can retain their complete independence but at the same time benefit from preferential discounts, rebate schemes and promotions from a comprehensive range of approved suppliers. Not only that, they can access products from any approved supplier via our central purchasing scheme, even without a direct account,’ says Linda
Thomas, SMG head of group operations.
As well as access to, and preferential terms with, flooring manufacturers’ branded products, SMG offers members the chance to sell own-branded products to any level they like, without the need to commit to complete re-branding of their store. With new products added all the time and with the ability to own brand for retailers as required, there is always something new to add to the retailer’s arsenal in the fight against price comparison and internet shoppers.
With the group now representing more than 450 retail outlets in the UK, SMG adds to its flooring proposition regularly, while developing a comprehensive support package that rewards retailers.
‘Not only do SMG members benefit from great terms, but they can access a business support package that is second to none. With a free-of-charge business support helpline, bespoke SMG retail insurance, discounted utility brokerage and preferential credit card rates, it really is an all-round great deal. Our retailers also love the library of downloadable marketing assets that they can use for their own POS, socials or marketing campaigns,’ says Thomas.
‘The key driver for SMG has always been to create profitable partnerships between members and approved suppliers. They have the same goals and SMG can deliver more sales and greater profitability for both.
‘SMG is also extremely proud to be able to offer members the opportunity to buy selected furniture and beds from some of the top manufacturers in the market. This gives our members the opportunity to diversify or to link-sell to their customers.’
