Metro membership allows retailers to retain their individuality
Metro’s Marketing Services takes the individuality of each member to the next level. While sharing a marketplace, every retailer does things differently, and every retailer operates from differing types of premises. They also market themselves individually and have demands and needs that change at a variety of times.
That’s why Metro’s Marketing Service is completely bespoke – taking whatever project a retailer is looking to create and making it happen from a huge range of options.
When working at distance the marketing team attempts to group jobs together by location. One recent trip saw the team visit Simply Floors in Chorley, Lancashire. The store planned to move premises and spend its marketing allowance on new signage.
The large-fronted showroom with huge windows was the perfect canvas for a simple sign with CNC-cut raised lettering and printed window graphics, partially to obscure the backs of carpet stands inside the store, but also to create a colourful display.
White cut vinyl lettering and logos detailing the products available in-store keep on advertising even when the showroom is closed.
The other benefit to the retailer of the team being on-site is the opportunity to have future projects measured and discussed for a return visit, as the number of options are vast.
The ability to work on a huge range of projects means that there is very little that the Metro marketing team can’t do. From design to manufacture and installation, almost every aspect of the work is done in-house. In the 45 years since Metro conceived the concept of pooling buying power to compete against the national chains, a lot has changed in the marketplace.
No longer just looking to achieve the best terms and prices, Metro also assists its members to sell the best performing products in the marketplace at a profit. What has been developed is a group of independent retailers from the smallest one-man operation to multiple-outlet businesses. Retaining independence is important to Metro Group members – they are always given the opportunity to participate in group activity, which is very rarely compulsory. This allows them to use all of the best benefits of group membership while being 100% in control of their own business.
