Orbital promises its next development will redefine the market
‘OV25 is a revolutionary SaaS solution and 3D product configurator, designed to empower retailers and manufacturers. OV25 isn’t just another platform; it redefines how products are showcased, customised and sold. With Orbital’s extensive 3D asset library, businesses can connect with customers like never before, as OV25 offers unparalleled speed, flexibility and affordability compared to traditional photography and CGI,’ says Alice Clarke, Orbital sales and marketing director.
In an increasingly competitive market, presenting products effectively and efficiently is essential. OV25 bridges the gap between consumers, retailers and manufacturers by eliminating the limitations of static imagery and costly photoshoots, providing a more dynamic way to showcase furniture.
‘Traditional methods can take weeks or even months to produce visuals, delaying sales and marketing. With OV25, businesses can create, customise and share assets almost instantly, gaining a significant competitive advantage. The platform delivers exceptional quality at an accessible price, making incredible visuals available to businesses of all sizes. Designed for ease of use, OV25 ensures that anyone, from sales teams to end customers, can navigate and utilise its features effortlessly,’ says Clarke.
OV25 introduces features that Clarke says are designed to transform furniture sales. With 360deg product views, customers can interact with models in an immersive experience, bringing products to life in a way that static images never could. Real-time customisation allows users to change materials instantly, offering complete creative freedom to visualise every possible SKU. Live pricing updates are based on selected customisations, ensuring transparency and reducing friction in the buying process. App-less augmented reality enables customers to place products directly into their homes without downloads or complex technology: eliminating barriers and enhancing decision-making with realistic visuals.
‘This is only the beginning. OV25 is set to evolve in the coming weeks with the introduction of animated products, ideal for showing recliners or adjustable furniture. A global flash sale module will provide a dynamic tool to drive urgency and boost sales. Advanced analytics will give businesses valuable insights into customer preferences and trends, optimising product offerings. AI-generated lifestyle imagery will enable the creation of stunning, photorealistic room scenes in minutes, providing endless possibilities for marketing and branding.
‘OV25 is more than just a tool: it’s a complete solution designed to elevate visuals, streamline processes and increase sales. Whether you are a retailer seeking to provide customers with an immersive shopping experience or a manufacturer looking to enhance your product catalogue, OV25 is the answer. The future of furniture visualisation has arrived, and it is changing the way the industry connects, sells and innovates,’ says Clarke.
