Artisan Luxury Flooring balanced technical performance and natural materials at the inaugural The Flooring Show South
Artisan Luxury Flooring’s product development highlighted a strong balance between natural materials and technical performance. New wool ranges, including Infinity and Eternity, are made from 100% New Zealand wool and feature built-in moth protection integrated at the yarn stage.
Available from stock in 5m widths, the collections have nine neutral shades, with
subtle colour variation adding depth and interest while remaining highly versatile.
Further additions include new colours to both the Lusso and Seta ranges, combining luxurious nylon construction with durability and practicality, reinforcing their popularity
for stylish yet hard-wearing interiors.
Bridging the gap between these two offerings are the sophisticated Mezzo and Saronno ranges. Mezzo brings a new level of indulgence with its plush, tufted cut pile nylon, delivering understated glamour for both residential and commercial settings,
while Saronno – described by Artisan as ‘the softest solution-dyed nylon on the market’
– offers the silk-like elegance Artisan is known for, combined with exceptional durability. The solution-dyed process ensures lasting colour consistency and easy cleaning,
making it ideal for high-traffic environments without compromising on softness and
luxury.
Sampling and accessibility were key themes for Artisan Luxury Flooring, with QR
codes linked directly to its website, allowing visitors to quickly order samples for postal delivery. The simple but effective system reflects how retailers and specifiers
increasingly want to engage with products in a more streamlined, digital-first way.
Visitors could examine the six and 10-bay displays alongside updated A4 literature folders, and a clear, structured stand layout reinforced a strong focus on the interior design and architectural market. The smaller POS format offers a more flexible and comprehensive merchandising solution, with the dual approach allowing for in-store presentation that makes an impact with adaptability across different retail environments.
