Associated Weavers and Invictus drew the crowds
Associated Weavers and Invictus drew crowds of visitors at the debut The Flooring Show South, offering them a showcase of the latest developments in carpet and LVT. Performance, innovation and style were to the fore.
Invictus highlighted its comprehensive LVT offering, including the Maximus and Primus ranges, as well as the Ultimus collection, which launched in November2025. Positioned as a premium option, Ultimus features a 0.7mm wear layer, delivering exceptional durability and making it suitable for high-traffic environments without compromising on design. Samples featuring borders, illustrating what can be done with the product, showed the brand’s desire to innovate and listen to the market, while extra warehouse capacity means stockists can take advantage of increasing stock availability.
With more than 225 POS stands already in the marketplace, the LVT portfolio continues to perform exceptionally well, reflecting strong demand and ongoing confidence in the category.
In carpet, Aquarius took centre stage for Associated Weavers as it added to its Invictus carpet collection. Designed as a more luxurious, heavyweight Saxony construction, Aquarius builds on the success of the Aries and Taurus ranges. It is available in a palette of 10 colours and has a de-lustered matte finish, offering a contemporary, sophisticated look suited to modern interiors.
Further strengthening the Invictus line-up, two of its most successful ranges – Cassius and Darius – were previewed in an updated colour bank. The refresh enhances design flexibility and ensures the collections remain aligned with evolving interior trends.
Also debuting was Holmfirth, which joins alongside Harrogate and Coniston. Continuing the focus on quality and comfort, Holmfirth is another heavyweight Saxony carpet, engineered to provide both a soft, premium feel underfoot and durability: designed for busy homes where performance is just as important as appearance.
