King Charles is to remain as patron of The Campaign for Wool, after a review of his patronages.
The Campaign for Wool was King Charles’s personal initiative in 2008 when he was Prince of Wales in 2008 and was officially launched in 2010 in a bid to assist wool growers throughout the Commonwealth to challenge the rise of toxic synthetic fibres in the worlds of fashion, interiors and the built environment. As patron, over the past decade of the Campaign, the then Prince of Wales visited numerous regions of the UK, Italy, Australia, New Zealand, Canada and South Africa to engage with wool growers on how best to explain the distinct environmental excellence and ecological benefits of wool in all its end uses.
CfW fits perfectly with the King’s recently announced personal focus of climate, community, Commonwealth and culture. He has passionately endorsed the natural benefits and use of wool, issues he raised on the introduction of mainstream plastic use in his student days more than 50 years ago.
