Collapsed etailer Shabby has been bought by flooring etailer TheRugSeller.
Shabby fell into administration in early February, after being ‘severely impacted by shipping delays, increased operating and import costs, the loss of its biggest UK supplier, adverse customer reaction to a hike in prices, creditor pressure and falling sales.’
With more than 15 years of experience in the home interiors category, and three extensive warehouse facilities in the Manchester area, the acquisition of Shabby Store cements
The deal is part of Daniel Prendergast, TheRugSeller founder’s ambition to become one of the UK’s leading luxury online homeware retailers with multiple brands. IT already has sales of £9m.
‘After a successful few years of trading, and reaching an annual turnover of £2m, unfortunately Shabby succumbed to the pressures that many retail companies are facing today, but it deserved to be saved and given a new lease of life, which is exactly what we’re planning to do. On the back of the boom in homewares during the pandemic, we have significantly expanded our warehouse capacity and have added Shabby orders to our well-honed home delivery processes. We had also already started to expand our product categories at TheRugSeller.co.uk – moving into bedding, wallpaper and paint – and have been looking to acquire more brands to add to our portfolio, so the opportunity to take over Shabby was ideal for us. Shabby fits perfectly alongside our Rug Seller brand,’ he says.
‘We are looking to expand Shabby’s ranges and brand positioning with a view to extending the offering into other popular styles and trends.’