Consumers can now buy interior styles featured in top soap Emmerdale.
Furniture price comparison website ufurnish.com has secured a deal with ITV to allow it to offer a Shop the Look facility for Emmerdale locations.
A curated section features room-by-room breakdowns of the show’s most famous sets, while shoppers can search for styles from Farmhouse Chic to Country Pub Classic and shop looks straight from the Emmerdale set.
‘We are thrilled to partner with such an iconic British institution as Emmerdale. Viewers have welcomed these characters into their living rooms for decades, and now, we can help them bring a piece of that warmth and style back into their own homes. This partnership perfectly illustrates our mission to simplify furniture discovery, connecting inspiration directly with the ability to purchase,’ says Deirdre Mc Gettrick, ufurnish.com ceo.
‘Emmerdale’s set design has always played a huge role in the show’s storytelling, helping to create a distinct visual identity. We’re always looking at innovative ways to work with brands and by partnering with ufurnish.com we can continue to extend the viewer experience beyond the screen, says Bhavit Chandrani, ITV BE Studio director.
