United Carpets and Beds is to introduce new branding, which it says reflects the family-owned nature of its franchise set-up.
The branding has been introduced online and in advertising and will be rolled-out across its store network.
‘Like most businesses in our industry, we know that what our customers expect from their chosen retailer has evolved massively over the last few years. As a result, we have taken some time over the past 12 months to conduct some detailed research into how the consumer currently perceives the United Brand and from that have discerned how we as a brand need to evolve to keep pace with the expectations of the most important people in our business: our customers,’ says Paul Newton, United Carpets and Beds operations director.
‘As a brand we remain firmly focussed on providing both a high level of service and a customer centric shopping environment. We have listened to the consumer and after a great deal of hard work from the entire management team, we are very excited to present our evolved brand identity which will now be applied across all media platforms and ultimately across our entire store network. Moving away from our historic red, white and yellow colour palette to a whole new look is a huge undertaking, however, we firmly believe that staying focussed on what our customers told us was important to them will help us future proof our business and ensure that the United brand continues to be the consumers preferred choice for flooring and beds for years to come.’
‘As the largest franchised carpet and beds retailer in the UK, we want to celebrate what that brand evolution means for our customers. The United brand is perhaps unique in our sector in that the majority of our stores are still local, family run businesses, and we think that the passion that a local business has to serve their local community Is hard to beat.’
Of United’s 58 stores, 50 are franchise operated.
