May At Home for Whitemeadow

Upholstery manufacturer Whitemeadow is to hold an At Home show in May.

‘In a year which many have forecasted to be tough from a sales perspective, we know how important it is for our retailers to have a strong shopfloor line-up of trend-driven, commercial upholstery. So, off the back of our success in January, we’ve again moved quickly to develop some exciting new looks that tap into the latest trends in home interiors,’ says Dan Oscroft, Whitemeadow sales director.

Sister company The Branded Furniture Company will unveil additions to the exclusive Orla Kiely collection, in a freshly renovated studio.

‘The Orla Kiely range has been incredibly successful since it’s launch in 2019. Now heading into it’s fifth year, and with the brand as strong as ever, we felt it was the perfect moment to inject a host of newness into the collection. This launch really provides a huge lift to the range, with some fantastic new pattern developments, authentic pops of Orla Kiely colour and mid-century modern shapes that we’ve no doubt will excite consumers and retailers alike,’ says Jamie Bourn, The Branded Furniture Company, head of brands.

The event will take place from 9-12 May, coinciding with Long Point, and is only open to existing stockists.

WhitemeadowJFS221Bellagio main v1


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