Renowned designer Patricia Urquiola is to present a special 7,000sqft design installation at Heimtextil, designed to spark conversations about design, sustainability and conviviality.
Together with partners such as Kettal, Moroso, cc-tapis, Aquafil, Cimento and Parà Tempotest, Urquiola has developed among-us fpr the exhibition, which will include double-sided hanging carpet structures, lounge islands and individually manufactured seating furniture.
‘The name among-us conveys a sense of conviviality and shared experiences – something that happens “between us” or “in our midst”. It also alludes to a line of small fungus-like toy creatures,’ says Urquiola.
A grid-shaped rug defines the installation. Within the grid, visitors encounter softly upholstered, anthropomorphic textile forms that invite to touch, relax and enable a sensory engagement with the materials. This approach highlights Urquiola’s take on materiality and combines conventional and unconventional elements to push the boundaries of textile design.
‘Heimtextil is a perfect fit for us. It offers the opportunity to create a two-way dialog that begins during the trade fair and continues throughout the year. We are not only addressing specialists, but everyone who is interested in textiles. Our approach is evolutionary and aims for comprehensive interaction. We want to listen as much as we present and value personal exchange,’ says Urquiola.
Urquiola has been Cassina art director since 2015.
Image: Cassina
