Fashion and interiors brand Versace has been sold for £1bn.
Rival fashion house Prada has paid $1.38bn for the company, more than $600m less than when Capri Holdings paid for it in 2018.
Versace Home is operated by Luxury Living Group, which also has agreements for Bently Home, Bugatti Home, Dolce & Gabbana Casa. The Versace Home brand was set up by Versace founder Gianni Versace in 1992, and it has been known for its glamorous styles and iconic Medusa head logo, although designs have been more pared down in comparison with Dolce & Gabbana Casa.
‘Since its founding, Versace Home has ceaselessly proven that it is, proposing a universe that brings a fantasy of poise, extravagance and heritage to life. As luxury fashion’s original pioneer in the lifestyle arena, the Versace state of mind has never limited itself to expression through a single discipline. As was underscored in the House’s recent Fall-Winter 2025 fashion show, to embody Versace is to embrace a way of living at once proudly historied and decidedly modern, and to live it – to wear it, eat from it, sit on it, sleep in it – with uncompromising intention,’ says LLG.
‘The 2025 collection offers the opportunity to immerse yourself in a living celebration of three decades of bold lifestyle innovation, underpinned by an avid appreciation for the history of neoclassical design and an abiding appetite for its reinvention. Emblematic fragments from across Versace’s defining creative and cultural legacy pave the way towards its future, distilled into directional furniture pieces, decorative furnishings and homeware.’
