Rug, carpet and runners company Woven Edge has been bought by carpet group Riviera Home Furnishings, as founder Ian Wallace looks to international expansion.
RHF says the deal will allow it to respond to the continuing growth in hard flooring, including LVT and expand the brand globally.
‘Going forward, I want to focus more of my time in expanding my carpet and rug design business worldwide with a more licence and consultancy driven model for the Forte Cloth business. I recognised that the strength of a global manufacturer like Riviera would enable the Woven Edge brand to be quickly expanded in the UK and into other international markets,’ says Wallace.
‘Woven Edge brand has become synonymous with design led quality rugs, carpets, and runners. All Woven Edge’s rugs and runners are designed to be unique; whether hand tufted, hand knotted or hand loomed, they can be made to any size, shape, or colour. I am pleased to be expanding our flooring offer and the Woven Edge’s brand and rug programmes will be an excellent opportunity to strengthen our market presence in both the UK and elsewhere,’ says Kuldeep Singla, RHF Group founder and chairman.
Lee Warren has been appointed Woven Edge sales and marketing director for the UK.
