Irish TV broadcaster Vogue Williams has become the latest celebrity to have an eponymous upholstery collection.
The I’m A Celebrity Get Me Out of Here contestant and podcaster has developed a four-strong range which will debut at EZ Living Furniture. It is described as blending influences from her homes in Dublin and London.
‘We wanted the collection to feel genuinely lived — not imagined. Everything comes from the kinds of pieces I actually reach for in my own home: glamorous but welcoming, stylish but not staged, colour-positive but still comfortable,’ she says.
‘Vogue is exactly the kind of partner we look for. She has genuine credibility and interest in the home and fashion sector, which we see as essential to deliver the message to her audience with authenticity. She really understands and connects with her audience, which was so helpful in development of the product. We’re so excited to see how customers react to the range,’ says Jamie Bourn, The Branded Furniture Company sales and marketing director.
