8 June sees the return of Associated Carpet Group’s Platinum supplier show, at The Slate Conference Centre, Warwick University, where the industry’s main suppliers come together to exhibit and display their product and unitary launches.
The event offers attending retailers a relaxed and friendly atmosphere in which to take advantage of the many ACG and supplier ‘On the Day Deals’ specifically tailored towards the group’s members, and discounts on Smart Choice branded unitary which are only available to those members who attend the show. These subsidies and initiatives are specially negotiated to ensure that attending retail member stores can cut costs whilst implementing offers that maximise their profits.
The show is free to attend, with members also receiving: a valuable reduction off the following year’s ACG subscription; highly subsidised hotel accommodation; a new retailer marketing pack, as well as lunch and a sumptuous three-course gala dinner.
ACG has also recently launched its new consumer-facing website: smartchoicecarpets.co.uk
When a retailer invests in the multi-award-winning Smart Choice brand and unitary, the new website provides brand credence whilst supporting in-store displays. QR coding on all new displays takes the consumer on a journey that offers product information, alternative colourways and room visualisation, with the ability to upload their own images, whilst being able to tailor their search by colour, style, family category etc.
No RRP is shown on the website. This aids in securing a sale whilst allowing the retailer to maximise their profit without fear of online price comparison.
