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Prioritising wellness: Purecare has enjoyed a ‘wonderful’ reception from retailers since its January launch

Purecare has achieved international success by prioritising wellness products tailored to enhance sleep wellbeing. Having debuted in the UK and European markets at the January Furniture Show, the brand recently showcased its innovative range at the INDX Beds & Bedroom show, marking the event as a great success.

 

 

‘Purecare had a great show. The reaction from retailers to our products, brand and our core philosophy, to Make Home The Heart of Wellness, has been exceptional. We’re a perfect partner for anyone who wants to grow within the softs category. For example, our partnership with Dr Andrew Weil has further deepened our understanding and development of core wellness products, contributing to our continued success,’ says Sarah Bergman, Purecare cmo.

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‘With the growing demand for wellness products, we are excited to expand our presence and partner with retailers seeking to enhance their offerings in mattress protection, pillows and premium bedding.’

‘Since launching in January, the response to Purecare has been wonderful. Many retailers have recognised Purecare as the perfect partner for wellness products, which in turn will help increase store revenue. We are determined to make every home the heart of wellness.

‘With every aspect of our products, we prioritise the sleep quality and wellness of every individual. That’s why our products are designed with a single mission: to provide every sleeper enhanced comfort and sleep wellbeing. Because at Purecare we know that when we sleep well, we thrive in our waking lives too,’ says Johan Bosman, Purecare senior vice president of global business development.

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‘Our flagship pillows utilise ground-breaking technology like mineral-based FRIO fibres, engineered to dissipate body heat and ensure uninterrupted sleep.’

Purecare will launch cooling pillow ranges and sheets later this year, expanding its commitment to sleep wellness through superior comfort
and innovative temperature-regulating technologies.

‘We’ll next be exhibiting at the Spring Furniture Show in May. This will be a fantastic opportunity for any retailer to explore our products and discuss how we can grow your in-store sales together,’ says Bergman.

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