Bensons for Beds has strengthened its executive team, recruiting Blinds2go’s md to a newly created role.
Nick Thomas has become chief customer officer, leading the chain’s marketing and digital teams, and Eve Sleep md.
He has been charged with growing the customer base, digital performance and creating a more seamless omnichannel experience across online and stores.
‘We have made strong progress as a business and remain focused on the next phase of growth. Bringing Nick into the business strengthens our leadership team and adds further expertise behind some of our biggest future opportunities. His experience in customer growth, digital and retail transformation will be a real asset as we continue to build,’ says Nick Collard, Bensons for Beds ceo.
