Lenscore offers room visualisation and marketing materials from a sample
‘Every flooring retailer knows the challenge. A customer shows you an image of their living room on their phone and asks: “What would this oak look like in my space?” Until now the answer has been guesswork, a swatch held against the phone or a costly professional render that takes days to arrive,’ says Ivan Gaskin, Lenscore Studio founder.‘Lenscore Studio – an AI-powered visualisation platform designed specifically for the flooring and interiors trade – was built to close that gap instantly. It lets retailers, wholesalers and manufacturers turn product samples into photorealistic marketing imagery and client-ready room previews without a camera, a studio or a design agency.
‘At the heart of the platform is a visual prompt builder. Users upload a flooring sample image and choose a creation mode: Hero Shot for marketing material, Room Render for styled interiors, Prop Close-up for lifestyle detail shots, or Floor Replacement to digitally lay a product into a real customer photograph. Options such as housing style, room type, camera angle, lighting and theme are selected visually, and a single tap generates the finished image.‘
TrueView is a real-time floor visualiser. A shopper photographs their own room, picks a product from the retailer’s catalogue and sees it laid down instantly. Hardwood, herringbone, chevron, tile, carpet and vinyl sheet are all supported, with the original room’s lighting and shadows preserved. It does the same job as Roomvo, but renders in the browser without a render queue and sits directly on the retailer’s existing Lenscore catalogue, so they don’t pay separately to ingest swatches.
‘Crucially, TrueView is also an embeddable widget retailers drop straight into their website, fully white-labelled with their branding, fonts and colours, and pointing at their own product range. This means the customer never leaves the retailer’s website and the retailer keeps the traffic, the analytics and the journey.
‘The Campaign Builder generates branded socials and advertisements with the retailer’s logo, palette and tone of voice applied automatically, using the product swatch as the authoritative reference so the flooring in the ad matches exactly what the customer would receive.’
Lenscore Studio is not a single-user app. Team workspaces let staff across multiple branches share a credit pool, an image library, saved presets and a product catalogue. Every generation is stored, searchable and downloadable in jpeg or png format. For print campaigns, images can be upscaled to 300dpi poster resolution in one click.
‘Where generic AI image tools struggle with plank scale, bevel accuracy and pattern repeats, Lenscore Studio is engineered around flooring materials. Users can attach detailed specifications, plank dimensions, grout width, pile type and material finish directly to their product swatches, and the AI uses those specs to generate more faithful results. A batch mode can produce dozens of variations in a single run, comparing lighting, angles and room styles side by side,’ says Gaskin.
The platform includes a swatch builder for creating composite product tiles, a room models shop offering ready-made scenes, and project-level organisation so client work stays grouped and easy to share via pdf or email.
‘Lenscore Studio is already in use with independent flooring manufacturers such as Kellars and Florstore and is rolling out across buying groups and wholesale distributors. With subscription plans from starter to enterprise, the platform scales from single showroom to nationwide chain. Flooring businesses spend thousands on photography that is out of date the moment a range is refreshed. We can give them the ability to produce that content themselves, on demand, for a fraction of the cost.’
