Upholstery brand La-Z-Boy and DFS have agreed a partnership that will see UK-manufactured models sold from next month.
The deal will see soft-cover models introduced, in-store and online, first followed by leather. They will be manufactured at La-Z-Boy’s Lancashire factory and have the Made In Britain mark.
‘This partnership marks a new phase in the brand’s history, representing an important step forward for La-Z-Boy in Europe, and internationally. By joining forces with DFS, we are enabling new opportunities for growth and our team is excited about the possibilities ahead,’ says Tristan Pyke, La-Z-Boy UK md.
Rob Sundy, La-Z-Boy Brand president and cco says he is ‘thrilled DFS will now be a part of the La-Z-Boy family.
‘Our brands are closely aligned in the mission of delivering high-quality, comfortable furniture. We believe that together, we will further strengthen the companies, expand growth, and bring more products into homes, delivering unparalleled comfort and value to customers,’ he says.
‘Comfort is king in our business so we’re very excited to be introducing La-Z-Boy into our portfolio of brands. It’s an important strategic addition that will enhance our recliner offering and we’re very much looking forward to retailing such an iconic global brand,’ says Nick Smith, DFS ceo.
