Argos, Dunelm, Furniture Village, Heal’s and Next will be the main interiors price match comparisons for John Lewis when it re-introduces its Never Knowingly Undersold promise next week.
The retailers are among 25 the department store chain will use to price match on branded products.
The promise has been updated for its return, two years after it was axed. It will now include online sales a well.
The promises was ended in 2022 as the chain was forced to price match near-constant significant discounts, particularly at weekends, on make-up by rivals such as Debenhams.
The chain says it will debut the new message with its largest consumer marketing campaign.
It was first introduced at the Peter Jones store, London in 1925 before being introduced to other branches in 1926.
The 25 brands being matched are: AO.com; Amazon (technology only); Apple; Argos; Asos; Boots; Curry’s; Dunelm; Dreams; The Entertainer; Fenwick; Flannels; Furniture Village; Harrods; Harvey Nichols; Heal’s; House of Fraser; Lakeland; Marks & Spencer; Mama’s and Papa’s; Next; Richer Sounds; Selfridges; Smyths Toys and Space NK.
