Dreams opens £2m distribution centre

Dreams has opened its largest distribution centre, designed to cut lead times and reduce delivery mileage.

The 260,000sqft unit in Willenhall, West Midlands replaces its Wednesbury sire, which will be used for Feather & Black stock.

With 18 distribution centres, the chain’s delivery vehicles cover 4.5 million miles a year and the new centre should reduce this by 150,000 miles.

‘Customers are increasingly expecting quicker deliveries, even with big-ticket items such as beds. We are always looking for ways to better serve our customers. That’s why we have made a significant investment in our distribution and delivery infrastructure with the opening of our new Willenhall warehouse. This is a major step forward in delivering on our growth strategy,’ says Jonathan Hirst, Dreams ceo.



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