Whitemeadow will showcase thoughtfully tailored collections at MFS
Whitemeadow is preparing to return to the Manchester Furniture Show with energy and creativity. Following an exceptionally busy start to the year, the team is looking forward
to reconnecting with retail partners face to face, sharing ideas, and showcasing the
latest direction of the collection,’ says Daniel Oscroft, Whitemeadow sales and marketing director.
‘In a marketplace that’s picking up the pace with trend expectations, maintaining momentum on the shopfloor has never been more important. Retailers continue to look for products that feel fresh and design-led, while still offering the comfort, quality and practicality today’s consumers expect. With this in mind, we remain focused on creating collections that strike the right balance between contemporary style and strong commercial appeal.’
The Nottinghamshire manufacturer continues to invest in developing its product and fabric offering, ensuring collections remain relevant, versatile and inspiring for modern retail environments.
‘Every detail is considered carefully, from shape and proportion through to fabric direction and finish, helping retailers create displays that encourage customer engagement and drive footfall back into stores. Expect to see thoughtfully tailored collections designed to offer broad appeal and perform on the shop floor,’ says Oscroft.
‘From proven bestsellers to exciting new cover stories, discover trend-led fabric directions that are fresh, relevant and in tune with today’s interiors landscape. With warm, cosy and tactile living continuing to influence consumer preferences, the focus remains on rich textures, inviting finishes and fabrics that bring both comfort and visual softness into the home. From layered neutrals and touchable weaves through to beautifully understated textures, head over to our stand to see what’s new.
‘With an eye for commercial design and a purposeful catalogue of easy-to-love ranges, Whitemeadow is committed to offering our partners quality, reliable upholstery. We’re a trusted UK manufacturer, offering dependable supply and consistent quality. We design upholstery for modern retail, creating desirable, commercial product that works hard on the shop floor, and with over 30 years of expertise, we’ve developed a wealth of industry knowledge and understanding.’
