Ikea UK sales jump 11.9%

Ikea saw UK sales jump by 11.9% to £2.46bn in the year to the end of August. 

The chain saw an extra one million visits to stores, a rise of 2.2%, while online sales now account for 38.5%, up from 35.8%.

It says it wants to expand its footprint in the north-west following the opening of Plan & Order branches in Aintree, Stockport and Preston. The coming year should also see the opening of its Oxford Street, London store.

‘Over the past 80 years, we have developed our offering, value chain and sales channels, supporting our vision to create a better everyday life for the many people. As we look back on the past year and forward to the next 80, we constantly ask ourselves how what we do today can be done better tomorrow. Over the past year, we have made significant investments on this journey to create a more accessible, affordable and sustainable IKEA, to meet the evolving needs of UK households,’ says Peter Jelkeby, IKEA UK & Ireland ceo and chief sustainability officer.

With many customers continuing to work remotely, demand for a more organised life was clear. Sales of the company’s adaptable Pax and Komplement wardrobe systems increased by 49% and 39% respectively, with sales of the modular and customisable Besta storage system growing by a quarter.

The People and Planet Positive range saw sales rise by 42% and the range now accounts for 31.8% of sales.

‘Knowing that our customers continue to navigate a cost-of-living crisis, we absorbed significant cost increases to mitigate price rises as much as possible, investing in promotions, special offers and, for the first time, an Easter Sale. As we see supply chain costs start to ease, we have a clear commitment to lowering prices accordingly – ensuring we remain firmly on the side of the many people,’ says Jelkeby.

IKEA

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