With a mission to bring consumers comfort with integrity, British bedmaker Hypnos is focused on operating sustainably and ethically.
Since 2011, it has been certified Carbon Neutral by Planet Mark and in 2022 it became the first bedmaker to commit to certified wool from Responsible Wool Standard, whilst paying a fair price for wool directly to British farmers. It has also introduced the Eden Project Collection of mattresses, which are made with plant-based fibres such as pineapple, banana and orange, and this year, launched a new mattress for hospitality clients. These collections have been developed as part of a working partnership with the educational charity and social enterprise.
Last month saw Hypnos’ latest Planet Mark Business Certification report published, for the period 1 January – 31 December 2024. Across reported Scope 1 and Scope 2 emissions (marketbased), Hypnos, through strategic improvements, has recorded a 14.7% reduction (over 100 tonnes), measuring a total 604.8tCO2e. Initiatives that have driven this reduction include reduced energy use and efficiencies and the transition to biodiesel and electric across its delivery fleet, a programme which is still ongoing and targeting continued reductions in 2025.
Alongside its drive to reduce the environmental footprint of its operation, Hypnos is also acutely aware of its responsibility to positively impact society by supporting ethical sourcing practices, and demonstrating environmental stewardship through internationally recognised certifications such as Global Organic Textiles Standard; Forestry Stewardship Council; Global Recycled Standard; Red Tractor and SEDEX. The manufacturer is also supporting British farmers with the use of Woolkeepers Responsible Wool Standard wool in its products. This upholds responsible practices in the wool supply chain.
Through the Woolkeepers initiative, Hypnos supports British farmers like Dougie and Mary Steel. Dougie, a master shearer and Mary, with a background in textiles, farm land in Campsie Fells in central Scotland and play an active role in the resurgence of the UK’s wool industry.
A new campaign has been shared on social media around the journey of this wool, telling the story of craft and expertise from experts – how the wool is grown, how it is quality graded, and then crafted into a Hypnos mattress.
‘As a proudly British brand, we have enjoyed getting to know Mary and Dougie, just one of the farms that supply the wool for our collections. The passion and commitment to healthy land management and animal welfare was amazing to see, but also the curiosity and pride around how Hypnos use the farm’s wool within our mattresses,’ says David Baldry, Hypnos md.
‘We’re a responsible, family-owned manufacturer that takes its commitment to the wellbeing of people and the planet seriously, so it is a core value of our business to operate sustainably and with good ethical practices.’
