For Moroso, normal is what slips by unnoticed because it is deemed appropriate, predictable, safe, even convenient. It is an open door, an unchallenged space, a world stripped of risk, emotion, and provocation. But at Via Pontaccio the company saw normality as an illusion, a heightened awareness of the present, essential to nourishing our need for security, perspective, and new horizons. Normal is interference: an invitation not to conform.
The 2025 collection is a counter movement to the prevailing desire for simplification, an approach that understands space as a network of intimately interwoven events, where normal is no longer a static condition but a polymorphic, shifting force, reconnecting design to an aesthetic awareness that, in its apparent sobriety, reveals a universal language.
A bold leap forward, envisioning the home as a stage where the theatre of living unfolds, framing the return to a product designed specifically for residential use. A topography of living is explored through the works of Patricia Urquiola, Garcia Cumini, and Zanellato/Bortotto.
If Cuadra-Soft, the modular sofa by Patricia Urquiola, embraces comfort as the starting point for rethinking design through the principles of sustainability and circular economy, Me-Time by Garcia Cumini (pictured) offers a purely emotional invitation: a call to pause, to linger, to reclaim the art of simply being. A dichotomy between the rational and the instinctive, the conventional and the informal highlighting the importance of craftsmanship is expressed through the experimental use of fire-glazed ceramic in the Clay armchair by Zanellato/Bortotto.
The exploration includes three projects developed by students from HFG, Staatliche Hochschule für Gestaltung Karlsruhe, under the guidance of Dutch designer Wieki Somers. These projects serve as a prologue to something yet unseen: 3D projections of a normality still in the making.
