Karndean Designflooring is to launch its first TV campaign.
Next month will see LVT manufacturer launch the Life Lived On These Floors campaign: its first on TV alongside online and social media promotions.
Showcasing brand advocates who have used Karndean flooring to create a home that reflects their unique family life and the memories that connect them, the campaign features their stories of life’s ups and downs. Each social media influencer will explain how their Karndean floor enables their family to live life their own way.
‘Practicality and hygiene are currently top of everyone’s agenda and this has resulted in an increased demand for LVT. Our latest campaign promotes the desirability of Karndean flooring as a product that is not only designed to look beautiful but is also resilient to everything that life can throw at it,’ says Scott Cochrane, Karndean Designflooring retail sales director.
‘At Karndean we have always been proud to say we design floors that people will love for a lifetime. Home decorators are just as proud to show off their Karndean floors and have been enthusiastic about sharing their experiences of living life on a Karndean floor. Taking their stories as our inspiration, this campaign will highlight why Karndean flooring is not only designed for life but designed for every single moment of every single day for every different life.’
