Interfloor unveiled the second phase of its Tredaire-nauts consumer marketing campaign at The Flooring Show.
It is designed to continue to increase brand awareness of the Tredaire name by further developing the tredaire-naut story whilst also getting to know each individual tredaire-naut character better.
It also introduced a competition for customers to take a selfie on the stand with the tredaire-naut selfie frame to be in a chance of winning their company name and address on a billboard or a bus.
Members of the Interfloor sales team are expected to assume the Tredaire-nauts roles today (Monday). Pictured are Kristofferson Carpets alongside Alex Brassington, Interfloor marketing and communications executive.
